Sponsored by 89.3 The Current, Afternoon Records hosted the long, dancy event at the Varsity Theatre, a crimson tinged theatre decorated with plenty of over-stuffed red chairs, disco balls and strings of lights.
Its success was mainly due to 22 year old band member, full time student, and Afternoon Records label creator, Ian Anderson. The indie kid wonder, (as he is endearingly known to Minneapolis natives) coordinated and advertised for the mighty 12 band roster, which played from about 3:00pm to 2:00am with little time for breath inbetween . The show drew in a large, diverse crowd, from 15 year old hipster wannabes, to the real thing, and finally, the older libral couples that only came for Haley Bonar, who played a rather sleepy last set.
Stand out acts include The Battle Royale, a new rave band that cast aside all ego and let their dancing audience do the talking, Mouthful of Bees, a indie pop, garage rock hybrid that wowed not only through great tunes, but stage presence. Sioux Fall's We All Have Hook's For Hands, a nine piece ensemble featuring a violinist, two trumpeters and dueling drummers played alongside lead vocalist Eli Show's honest and endearingly direct lyrics. Other notable acts include A Night In A Box, a prog-blues outfit of sorts that livened up the crowd in the later evening, with a dancing banjo player, a fiddler, and a lively bearded soul singer that would make even the Elwood brothers cry for mercy.
The show was a great success, and it was refreshing to see so many young, promising bands. Happy 4th birthday to the little record company with a big heart.
Check out:
www.afternoonrecords.com
www.varsitytheater.org
www.myspace.com/mouthfulofbees
www.myspace.com/weallhavehooksforhands
www.myspace.com/thebattleroyale
www.myspace.com/anightinthebox
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